In this episode LeVar finds out about advertising, he talks to an advertising person and watches old TV ads. Then he tours a sign-making plant to track the construction of a giant sign from beginning to installation and lighting in New York City's Times Square.

Review books

Feature Book:

The Sign Painter's Dream

A spunky old woman's request and an unusual dream convince Crabby Clarence, the sign painter, to make the most glorious and magnificent sign of his career and then give it away.

Author: Roger Roth
Illustrator: Roger Roth
Publisher: Random House

The Signmaker's Assistant

A young signmaker's apprentice dreams of having his own sign shop, but ends up creating havoc when left by himself.

Author: Tedd Arnold
Illustrator: Tedd Arnold
Publisher: Penguin

I Read Signs

Photographs introduce signs and symbols frequently seen along the street.

Author: Tana Hoban
Illustrator: Tana Hoban
Publisher: William Morrow

The Letter Jesters

Letters of the alphabet, in all shapes and sizes, are everywhere people look. Jesters show how different typefaces are used to express different feelings and create different responses.

Author: Cathryn Falwell
Illustrator: Cathryn Falwell
Publisher: Houghton Mifflin