SproutforParents.com Privacy Policy

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PBS KIDS Sprout, an entity of Children’s Network, LLC (“Sprout”), is the first and only multi-platform service (on-air, on-demand, and online) devoted to preschool children and their parents, 24 hours a day, 7 days a week. Sprout for Parents is an online destination where parents can learn, share, and be inspired, available at www.SproutforParents.com (“SproutforParents.com” or “Website”). This Privacy Policy applies to this Website and does not apply to other Sprout products or services. SproutforParents.com is directed to, and intended for, residents of the United States who are at least eighteen (18) years old.

We are committed to respecting and protecting the privacy of users of this Website.

Collection and Use of Information

We or our service providers who provide support for the operations of our Website collect personal information that you voluntarily provide on this Website.

Sprout uses the information collected on this Website to provide users access to SproutforParents.com features and activities, which may include participating in blogs, signing up to receive newsletters, and to improve our services. We also use this information to communicate with you and carry out your requests, including providing you with promotional emails or postal mail about Sprout and third parties. By contacting Sprout customer service at info@SproutforParents.com users may opt out of receiving promotional communications from Sprout.

Newsletters and Sprout Announcements

Sprout may use email addresses or postal mail addresses provided by a user to provide the user with newsletters and other special announcements from Sprout. Users can choose to cancel their receipt of these features by contacting Sprout customer service at info@SproutforParents.com or through the “unsubscribe” link at the end of each email sent to users.

Contests and Sweepstakes

Sprout may offer users the opportunity to enter contests and sweepstakes on this Website. We may request that a user provide name, address, telephone number, and email address to participate in a contest or sweepstakes. The information collected will be used to conduct the contest or sweepstakes, to notify users that they are a winner, and, if a user is a winner, the user’s name, hometown, and home state may be announced on SproutforParents.com, Sprout television programming, or in other Sprout promotional materials. Sprout may also offer contests and sweepstakes sponsored by third parties. In the event that Sprout will share personal information about a user with a third-party sponsor of a contest or sweepstakes, Sprout will provide notice in the entry process that entry information may be shared. Use and disclosure of such entry information with third-party sponsors is governed by the privacy policies of those third parties, and is not the responsibility of Sprout.


SproutforParents.com may use “cookies” or other technologies to collect information to enhance your experience with this Website. A cookie is a small text file that is placed on your computer that collects information about your use of this Website, such as the pages visited, the date and the time of a visit, etc. Sprout makes reasonable efforts to limit its designated service providers' use of cookies or other technologies in the same manner as set forth in this paragraph. Any information collected by the cookies used by Sprout cannot be used to identify you, nor will such information be associated with personal information. Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. The help function on most browsers contains instructions on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, it is possible that some parts of this Website will not function properly if you disable cookies.

In serving the advertisements that you see on this Website, Sprout or our service provider may place or recognize a unique cookie on your computer. Information about your visits to this Website is used to serve the advertisements. For more information about DoubleClick Inc., who assists Sprout with display of advertisements on this Website, including its use of cookies, as well as its instructions on how to "opt out" of its use of cookies, please click here.

Disclosure of Information

Sprout may disclose your personal information and other information that we collect about and from you to third parties if we believe in good faith that such disclosure is reasonably necessary to: (a) respond to judicial process or to the extent permitted by law; (b) take precautions against liability; (c) protect the security or integrity of this Website, including to enforce the terms of use of this Website, or (d) protect the safety of others. Sprout may also disclose this information to provide you with the services or products requested by you, including allowing a purchaser of a Sprout division, or Sprout as a whole, to use your personal information to continue to serve you. Sprout may also disclose this information to partners of SproutforParents.com who are interested in serving you, including by providing you with the service or product requested by you. Sprout may also share your personal information with carefully selected third parties interested in serving you. Use and disclosure of such information is governed by the privacy policies of those third parties, and is not the responsibility of Sprout. You may instruct us at any time not to share this information with such third parties by contacting customer service at info@SproutforParents.com. We may use or disclose on this Website, or on any Sprout website, in Sprout’s television programming, or Sprout promotional materials the contents of any material that you submit, post, upload, or otherwise make available on this Website (such as your blog entries). In addition, Sprout may disclose information to its service providers who have agreed to not use or disclose the information for any other purpose and whose role is to provide support for the operations of this Website (e.g., to conduct contests and sweepstakes or to provide email newsletters). Sprout may share non-personal, aggregate information about our users with third parties, such as advertisers, content providers, and business partners.


Sprout has established and maintains reasonable procedures to protect the confidentiality, security, and integrity of personal information collected through this Website.

Links to Third Party Sites

SproutforParents.com may contain links to an advertiser's, business partner's, or third party's site. These other sites are governed by their own privacy policies, which may be substantially different from ours. Visitors to other sites should review the privacy policies and information collection practices of those sites. Use and disclosure of information by third parties is governed by the privacy policies of those third parties, and is not the responsibility of Sprout.

Questions, Comments, & Concerns?

If you have any questions, comments or concerns regarding this Privacy Policy, please contact us at:

PO Box 288
Fort Washington, Pa 19034

Changes to Privacy Policy

This Privacy Policy is subject to change. Please review this Privacy Policy so you will always know what information is collected and how it is used. Changes to this Privacy Policy will be effective upon posting.
Last Updated: February, 2008