(modem, dial-up) (dsl, cable) Download Free RealPlayer Do you think that the music in this commercial appeals to teens? Yes — The music is great. No — I don't like this music. Levi's Jeans — Crazy Legs Who's the target? This ad targets young Hispanic Americans. The number of Hispanic people in America is growing fast. If companies like Levi's can grab their attention, they can sell more stuff. And we know companies like to sell stuff! What's in it? A young Hispanic man wears jeans and headphones as he walks through the city. He is calm and cool, but his legs dance wildly to funky music. The special effects create humor and excitement. This ad seems to say that Levi's jeans can make people special and cool. TEACHERS | PARENTS | GLOSSARY | ABOUT THIS SITE © 2002-04 KCTS Television. All rights reserved. Funded by the Corporation for Public Broadcasting. PBS Privacy Policy