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Pepsi - For Those Who Think Young
Who's the target?
Unlike some products that are only for people of a certain age or sex, anyone can drink cola. This ad is targeted at people of all ages.
What's in it?
Britney Spears is talented, bold, beautiful and fun. This ad seems to say that if you want to have fun and be young — no matter how old you are - you should drink Pepsi. It uses popular music and happy scenes of being a teenager from different times in history. The ad tries to make older people feel good about the drink by stirring up happy memories. |
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