Good job. They sizzled—and sold a lot!
Menudo was a popular boy band, created by marketers to make lots of money.
Menudo didn't start as a group playing music in someone's garage. A marketer carefully chose each member to appeal to young Latin Americans. Whenever a member turned 17, he was asked to leave the band and replaced by a younger teen.
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What about this band? Marketers also created *NSYNC, which made millions of dollars. Do you remember 98 degrees or The Backstreet Boys? Many boy bands have been popular over the years. |
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