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Hannah Montana in Wal-Mart
Wal-Mart and Disney announced big plans to make money on Hannah Montana. Hannah Montana is a TV show that stars Miley Cyrus. She's 15 and her dad is a country music star. So many kids love the show, that when she goes on concert tours every single show sells out.
A film of her tour is about to open, and even that will have sold-out shows. With all these fans, and all this attention, Wal-Mart and Disney decided to put Hannah Montana Shops into Wal-Marts across the country.
The shops will sell T-shirts, wigs, games and other products. The idea of using a television character or movie star to sell cups and toys is called licensing. In this case, companies that make things for Wal-Mart will pay Disney to use Hannah Montana's name and picture to put onto their products.
Licensing seems like a modern idea, but it goes back all the way to the 1770s, when a skin cream company paid to use the name of a countess when it sold its product. The first time Disney sold a license for its properties was in 1930. Since then, using famous names and faces on toys, games and clothes has been a way for movie and TV stars to make a lot of money, and for their fans to enjoy what they do.
I'm Isaac and that's what happened in technology this week.
Are you Hannah's number one fan? Find out in Just the Facts.
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