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Franklin, which originates from the popular children's books written by Paulette Bourgeois, is an irrepressible turtle who, together with his forest friends, works his way through everyday dilemmas. Targeted toward children aged three to seven, Franklin learns how he fits into the world and how the world fits him. Like most children, Franklin learns by making mistakes. When he fibs, gets lost, or acts bossy, he usually finds solutions himself learning lessons the Franklin way.

Franklin comes face to face with situations common to viewers' own lives, like playing with friends, getting lost and learning to handle uncomfortable feelings. The program offers models of age-appropriate problem-solving, ethical behavior and management of emotions. By supporting viewers' appreciation of language use and story structure, programs like Franklin promote early literacy.